Chapter 1:
Why This Playbook was Created

 
 
Before we dive in, I want to say how excited that I am that you're reading this playbook. Creating this was a labour of love and I hope it helps you to grow your business in the same way I've been able to help so many of my clients.
 

I got into Digital Marketing because I needed a way to grow my own business, when traditional means of promotion started to lose their effectiveness for me. 


Over the last few years, I have made it my mission to become an expert in helping brick and mortar businesses grow using Digital Marketing. I've spent countless hours learning about and testing just about every digital marketing technique under the sun.
 

All that research and testing led me to what works, what doesn't work, and what order you should do everything in to get the biggest bang for your buck.
 

This "Playbook" will help you understand the techniques that you should be implementing in your business and how to be more informed when hiring someone to help you implement them.
 

This guide isn't meant to be consumed in one sitting. Bookmark this guide, read it in chunks, and come back anytime to keep learning more. 
 

Let's get started with a 10,000 foot view of what you should be doing to market your business online and in what order.

  

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WAYNE ATKINSON | SOFTWARE DEVELOPMENT
INTERNET MARKETING | LIVE YOUR DREAM..
WAYNE ATKINSON
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