Chapter 5: Using a "Newsletter" to Get More Business from Existing Customers
One of the easiest ways to make more money in your business is to get your existing customers to come back more often and to buy more services/products from you.
The reason this is one of our favorite techniques is because it's one of the easiest to implement for a client. Most businesses already have a list of existing clients and their email addresses. Most of these existing clients already love the business and the products that they sell. They just need a subtle reminder to come back in and visit.
This can be done with a simple email newsletter that is sent out once a month. This newsletter functions to cut through all the noise of your existing customer's daily lives and remind them why they fell in love with you in the first place.
We write newsletters for our clients each and every month and the key is making sure that the email that you send out isn't something that is just the latest promotion. It has to be something they look forward to reading because it feels personal and because it helps them.
With that said, there are 4 key components to every email newsletter that we write for our clients. These 4 things are the key to why the newsletters that we write end up driving so much extra business for our clients (without their customers feeling like they are being "sold to").
How to Write a Great Newsletter for Your Business.
#1: Open with something topical.
The first part of your email newsletter should be something that makes it easy for your readers to relate to you. When we write newsletters for our clients, we typically open up with something that is seasonal or has to do with a holiday that everyone in the area is celebrating.
This establishes a bond early in the newsletter and opens the door for us to talk more about anything that follows.
#2: Teach them something in "x" number of steps.
The next section of our newsletter is all about teaching our audience something that will instantly impact their lives. This is something that relates to the time of year but also relates to our client's business and their expertise.
This section is all about providing value but also about reminding existing customers why they trusted us in the first place.
#3: Remind them what you do daily.
Next we're going to slip in a little section where we talk about something going on in our business that relates to the first 2 sections that we just covered. This section is all about reminding them that the business is still there and still doing what they do every day.
#4: Call them to Action.
Finally, we tell them to call our business or come in to take advantage of an offer.
Watch the video below for a quick example of how we get all of the above done in around 500 words.
How to write an Email Newsletter to get your Customers to Spend More with You.