Find the raw material
An RSS feed. A single URL. A topic. A pile of articles nobody reads. Every product starts with something ordinary that everyone else walked past.
Software Alchemist · Est. 1986
Raw ideas in.
Gold out.
Forty years turning code into products people pay for — from a steelworks terminal in 1986 to the Masher suite of AI content machines. The materials change. The recipe never has.
My blog has no admin panel — read how
The Recipe
Every transmutation follows the same three steps
Apply the machine
Forty years of engineering distilled into automation that runs while you sleep. The athanor never cools — it just keeps working.
Pour out the gold
Published blogs. Eight-platform campaigns. Finished books. YouTube videos. Products people actually pay for — not demos, deliverables.
The Constellation
Featured transmutations
Six machines from the workshop — each one takes something raw and pours out something people pay for.
MarketMasher
One URL. Eight platforms. Ten minutes flat.
An AI marketing campaign platform that turns a single URL — product page, affiliate link, blog post or Google Doc — into a complete multi-platform campaign: copy, images, short-form videos and thumbnails, posted across Reddit, LinkedIn, TikTok, YouTube, Instagram, X, Facebook and Email.
RSSMasher Technology
Automated content marketing with RSS feeds and AI generated content.
A cloud SaaS that automatically curates RSS feeds, blends them with your own content, links, images and monetisation hooks, then publishes to WordPress sites and social media on autopilot.
BookMasher
From a single topic to a KDP-ready illustrated book.
An AI-powered platform that turns one topic into a complete, illustrated, Amazon-ready book — formatted text, AI illustrations and a professional cover.
Article2Video
Build YouTube videos from articles, on autopilot.
Connect any RSS feed — your blog, a news source, a niche industry feed — and new articles are detected, transformed into a journalistic script, rendered with visuals, captions and AI narration, then published straight to YouTube.
AIMasher
Advanced AI publishing: effortless articles and smart syndicated automations.
An AI-powered content platform that transforms basic articles into multimedia experiences — automated image enhancement, voice-overs and multi-platform publishing.
VidMasher
The AI studio that replaces 8 video tools and 4 hours of work.
An all-in-one AI video production platform that automates social media video creation from scripting through publishing — no camera, no editor, no technical expertise.
40
Years of Code
15+
Products Shipped
8
Platforms Automated
1986
First Line Shipped
Trusted along the way
- Tesco
- Fujitsu
- Morrisons
- ASW
- AquaVeritas
- Causeway
The Invitation
Have something raw that should be gold?
A feed, an idea, a half-built thing that deserves better. Tell me what you're sitting on — if there's gold in it, I'll find it.